How to Determine Who to Hire To Be Your Next Ideal Web Developer

Critical Benefits and Drawbacks You Need to Know About Different Web Developer Types

I get asked to do website estimates a lot and sometimes it’s downright heartbreaking to hear about the struggles and challenges entrepreneurs and business owners face when trying to find the right web developer.

Too many times I hear about people who feel they were ripped off by their previous webmaster and are very reluctant to hire someone new for fear of the same thing happening again.

Some of these people decided they better do all the work themselves, struggled terribly trying to literally learn a whole new profession. They end up calling me out of sheer frustration that nothing is working and things are worse off than before.

One time I was having a conversation with someone on a completely unrelated topic and he asked me what I did, when I responded he blurted out, “I hate web developers.”

I cringed.

I’m sure this happens in every industry where there are people who are really great at what they do, some who do enough to get by, and some who only THINK they know what they’re doing!

The web development industry is no different.

If you are unhappy with your current web developer or are in the process of finding someone that you can trust and depend on to fulfill your web development needs, this article will provide some valuable tips that will help you find the perfect complement to your team.

The first thing to get clear on is exactly what kind of help you need.

When hiring a web developer, first get clear on what kind of help you need:

There are many different types of “web developers” out there and making the wrong choice can be very costly. So be sure you understand “who” you are hiring first and then your selection process will be much easier from there.

Here are four common types of web developers:

The WordPress VA (Virtual Assistant)

This person has figured out WordPress pretty well. They know how to install a WordPress theme (either free or purchased) and can make some modifications to that theme to help match your brand colours. They will have a good understanding of what plugins are available to match your needs as well.

Benefits: Usually hiring someone for this work charges less per hour than a fully qualified web developer. Putting together small-sized sites are their specialty.

Drawbacks: Often WordPress is all that they know and rarely do they know HTML or CSS to customize your website for any extra bells and whistles that you want to have.

Often purchased themes are so rigid that even moving an element from one part of the page to another is impossible to do with this type of limited knowledge.

When to hire them: You would want to hire a WordPress VA when you are not interested in a fully branded/customized website. You realize that any customization options are limited and you basically get what the theme preview shows aside from some colour, text and image changes.

You would also want to make this choice if you are already well versed in marketing strategy, copywriting, and branding and can simply tell your VA what needs to be done. Anticipate them having limited knowledge in some or all of these areas.

The Programmer

This person is what I lovingly call a “techno geek”. We have a few of these people on our team and we would not be able to be as successful as we are without them!

The Benefits: They know programming inside and out. They live, eat and sleep programming.

The Drawbacks: They can most definitely build you a fully functional website, no problem. But don’t expect it to look pretty! Branding, copywriting, design layout and marketing are rarely found in their list of skillsets.

You will probably need to hire someone else to help with those areas if you are not fully versed in them yourself.

When To Hire Them: You would want to hire a developer of this caliber if you have a complex website in mind that needs to be customized to fit your needs. Whether it’s an eCommerce engine, membership site or a database-driven tool, a fully trained and experienced programmer is your best bet.

The “All Round” developer

This again is a single person who has built enough websites to have a pretty good understanding of the bigger picture. They are what is called “a Generalist” where they have enough skills to be able to design and develop a decent website.

The Benefits: Having one person have knowledge in the different areas needed for web development is a big plus.

Usually this person has enough programming acumen to be able to handle most customizations and challenges that come up and will not need a plugin for every functionality (which will bog down your site’s performance).

They also are knowledgeable enough about branding and visual design that your site visitors will enjoy the experience of being there.

The Drawbacks: Even though they may appear to know a lot about web development, it’s impossible for one person to be really good at everything. It’s rare to find a really good designer also be a good developer (they do exist but they are a rare breed.) So you will still need to be, or have someone else on your team who is, well versed in online marketing and copywriting to help offset any weaknesses the person you hire has.

When To Hire Them: If you are lucky enough to find someone who has these skillsets AND is dependable, then you will have a great asset on your team. You will need to be aware of what their limitations are so that you can offset those areas with other people on your team.

The Web Development Agency

There several different types of web development agencies and for the sake of this article, I’ll focus on the kind that we are, a boutique web development and digital marketing agency. (If you’re looking for a big name agency that only multi-billion dollar corporations use, you wouldn’t have read this article to this point anyway!)

The Benefits: A boutique web development agency is not a one-man show. They are a team of professionals who can offer, as a collective group, all of the different areas of expertise that your business needs from a marketing perspective.

These areas generally include:

Brand Identity Design

Website Design and Layout

Copywriting

Online Marketing / Lead Generation

Video/Audio Editing

SEO

(Note some agencies only have 2 or 3 people on their team so be sure to ask questions to find out what everyone’s expertise is and if any skillset is lacking that you require.)

The other big benefit to using a web development agency is that they are very knowledgeable in your brand, your positioning and the message that you want convey to your ideal clients.

With every request you give them, they will already know what is needed and can discuss options with you to create something for you that is a perfect fit for your needs.

This avoids you from having to know what is needed yourself and also have to ensure other people on your team remain consistent with your brand message and design so you can focus more on what you do best.

The Drawbacks: Depending on who you find, the price point might be outside of your budget. Do your research: ask for and talk to referrals to help you decide if they will deliver what they promise. If they have a good reputation for being on time and on budget, then the extra costs will balance out in the long run.

When to hire them: Hiring a boutique web development agency can be one of the best things you can do as a new business. Doing this will assure that your new venture will get going on the right foot right off the bat. You will save a lot of time and money in the long run if you make this initial business investment.

If you already have an existing business and website but area ready to step up to the next level, this is the time to bring in an agency that can help you with not only the “doing” but also the strategizing to ensure you get to where you want to be without wasting a lot of time, money and energy.

You will also want to look for an agency when you want someone on your team for ongoing, consistent support. After your website is built, you will want someone you can contact at any time for website updates, creating new campaigns, doing SEO work etc.

My final piece of advice is to be sure you do your research on who you approach. You want to find someone with experience and skill who will partner with you to help you build your business.

Unless this is what you’re looking for, you want to avoid programmers and developers who only do exactly what you tell them. Having someone who can offer ideas and suggestions and be a part of your team to be a valuable resource when needed may be more ideal for you.

References are very important in this industry: Always ask to talk to their clients to see what their experience was working with the developer.

Be aware of those that claim to be developers when in reality, all they learned was how to use a “do it yourself” software like WIX or Weebly.

The quality of your website – both in design and in how it is coded – is very important on many levels. Ensure the person you hire understands how to design and build a quality product for you. Otherwise, you will most likely be faced with going through the whole process again in a short period of time once you realize your site is doing you more harm than good by turning off your potential clients instead of attracting them!

Outsourcing Web Development Services for Business Growth and Expansion

A business requires a website where the information about the products and services can be showcased easily to a wider audience. Irrespective of the business sector, an eye-catchy website has a potential to attract and retain visitors for a longer time. With huge competition online, it is important to develop a solution that is not only unique but also robust in nature. Hence, the site must be updated regularly and run smoothly with no glitches.

To help such businesses, there are many website development companies that employ the best web development teams. They use the latest technologies in web development to ensure robustness and scalability in the solution. There are many businesses that opt for outsourcing website development companies to reduce their overall cost and improve efficiency of the solution.

Such website development service providers have a team of web developers, web programmers, web designers and subject experts to provide the best website development services at a considerably lower cost. They offer an array of benefits to the businesses by making their investment on development projects successful. The most significant benefits for outsourcing web development services are mentioned below:

1. Outsourcing enables you to save on money without compromising with the quality, effectiveness and timeliness of the solution.

2. The flexible engagement model allows adhering to strict guidelines to deploy the project without any glitches and delays.

3. Knowledge of latest web development technologies allows them to come up with a proven solution that can ensure complete solution functionality

4. Experience also plays an important role in reducing the time taken on completing the project

5. Regular updates allow the clients to monitor the progress report and can bring immediate changes to the project, whenever required.

6. Expertise of web application developers allows you to strengthen your development solution that may not be possible by taking support of in-house developers.

7. Do not require infrastructure, man-power and maintenance services to keep your IT system up-to-date and running.

All these benefits can only be availed if you have chosen the best web development company. With proper research, it will not be difficult to choose a website development firm. When you start working with one of the top web app development firms, you will automatically see the difference in the output level of your business.

Your business growth will see an upward direction and you will easily be able to expand your services to a wider target area.

Go for a Good Software Development Company – Get WordPress Web Development

In order for any business to reach its true potential, increasing web presence is very important. Blogging is the best social media tool for this purpose because there is endless potential of communicating with prospective clients. In addition, blogs allow the customer to respond and get involved in your business. Blogs can help you reach out to countless people from all over the world. With the comment feature on your blog, your customers are able to learn about your business, share reviews, interact with each other and be able to ask questions. Also, blogs are very helpful in bringing more traffic to your site.

Search engines love sites which are highly focused on a specific subject and which have regularly updated content. If you add material to your web site every day, you will get noticed by the search engines. If the information you add to your web site is directly centered on the precise focus of your site you will surely get brownie points and will get more traffic. Blogging can improve your search engine ranking and allows you to add content quickly and easily to your web site.

Why WordPress (WP)?

WordPress has excellent search engine optimization tactics automatically built into its platform. It creates search engine-friendly URLs and headlines, and allows you to easily manipulate image tags and descriptions, and provides great content organization so your site can be indexed quickly and efficiently.

With WordPress, you can change the look and feel of your site whenever you want. There are thousands of themes that you can choose from, not to mention a host of plug-ins that can perform specific tasks as per your requirements. Two important features of WordPress are categories and pinging. Categories help improve site/blog structure and help search engines crawl and index better.

WordPress helps you promote your articles by pinging all RSS and blog directories that helps in getting instant traffic. RSS feeds are easily created even for categories. If people like your blogs they can subscribe to your RSS feeds.

WordPress Web Development Services

Any efficient provider of software development services, changes with the new development of technologies and is equipped with the most modern skills to offer the latest solutions to clients. In the WordPress platform, it is important to have acquired the most up-to-date technical expertise. WordPress is in actuality an improvised version of the previous b2/cafe log platform. But, this has had a lot of improvisations like designer templates, personified categorization, and addition of themes, convenient link placing, easy to use widgets and very adaptable plug- ins. Other main features of WordPress include Pingback, usage of tags and Trackback.

Software development services involve knowledge on all of the above to offer you an excellent solution.

Highly skilled and experienced software development teams have experience in every aspect of WP, including:
• Theme Creation, Installation and Customization
• Plug-in Installation and Customization
• Widgets Installation and Customization
• CSS, PHP Code Editing
• WordPress SEO and Social Media Optimization Features
• Layout / Design Optimization
• Content Creation / Optimization
• and much more!

Thus, if you want to enjoy the benefits of blogging and give your business a boost, WordPress Web Development provided by a software development company is the best tool for you. If you have no Website yet and are thinking of launching your first, a WordPress Web Development Services Team can make it happen at a fraction of the cost to hire a full-time Programmer! If you already have a WP website but need some advice to make it look better and/or rank higher, excellent WordPress Consultants are here for you.

What Does a Web Developer Do?

Web development is a craft that includes many different technologies. However, at the core of it all the responsibility of the web developer is to ensure that the client gets a website that does exactly what he wants it to do. There is a huge difference between being a web developer and a web designer, although their roles do have some overlap, the web designer will rarely be involved with any of the actual code that makes up the web site.

1. Plan The Design And Functionality Of The Website

It usually takes a while before the web developer actually starts to write the code that makes up the web site. When you get the contract for a web project there is a lot of planning and analysis that needs to take place. Usually the customer requires the website to function in a certain way. It is up to the project manager and his development team to estimate how long this will take.

During this stage the web designer will most likely participate to make sure that his design works with the customers requirements. Indeed, the requirements will most likely include details about how the customer wants the web site to appear.

2. Create The Business Logic As Specified By The Customer

When the planning and analysis stage has been completed the web developer will start developing the website. This often includes working with both client side technologies such as HTML, Java Script and CSS and server side technologies such as PHP and.NET.

A good web developer needs to be proficient with many technologies. There is no such thing as a pure HTML developer!

Knowing which tools to use for each part of the web site is instrumental to the success of the project.

3. Implementing The Web Design

You might think that when the web developer is done developing the web site the web designer would start implementing the web site. Even though they often work together it is usually the web developer who is tasked with implementing the web design on the web site.

It is critical that the web designer and the web developer work together on this!

4. Testing, Testing, Testing

Testing is arguably the most important, and most often neglected, part of a web development project. If there are critical errors on the website when it is launched the customer is at risk of losing a lot of money and certainly a lot of credibility.

Having said that the web developer should not be responsible for testing the web site. It is critically important that it is tested by someone who has not been involved in the actual development of the web site.

Would you believe – These 4 stages often takes place at the same time. Iterative development has become increasingly popular, meaning that parts of the website will most likely be tested while other parts of the site is still in development.

Modern web development include many different tasks, but it all starts with the fundamentals.

The Right Web Development Company

There are a number of reasons why web development has become an important point to consider for most businesses. A web development company can offer your business the strength it requires to be more stable, easier to manage, and also grow steadily with time. This obviously will require you to set aside a budget for your requirements. But if you manage to find the right company to deal with, there can be much more than you may expect coming your way.

However, not being able to recognize the right web development company can be equally harmful for your business. You will come across a host of companies over the internet that offer you cheap and unbelievable price plans for delivering you the projects or web applications your business requires. More than often working with such companies turn out to be a complete waste of time and money, and can even mar the reputation of your business.

This is exactly why you must consider the following steps to ensure you are dealing with one of the most reliable and competent web companies that can offer you the results that you are seriously after.

5 Simple Tips to Follow

1. Look closely throughout the industry and check all the options that you think are worth a look at

2. Try to check into the background of each of the web development businesses to understand the reputation and reliability of each of the available businesses – check their client base and portfolio referring to verifiable contacts

3. Create a “top 10” list of such businesses and get in touch with them one by one

4. Find out which business is easy to get in touch with whenever you need them, and therefore who would offer you the best mode of communication

5. Price is definitely a factor – but should be the last on this list

These steps will probably get you one of the best web development businesses for you to deal with. Outsourcing is also a good option if you are after good quality and yet have some budget constraints. Check out the businesses dealing with web development in India services. Some of these businesses can offer you an unbelievable level of expertise and quality at a price that you may find hard to imagine!

Try to offer such web development India companies some trial project to test them initially before actually getting them to work towards your project. This is a great way to confirming whether or not you are dealing with an authentic company and whether you are going to be happy with the work they provide you later on!

Make sure you go through all these points before finally deciding on a web development partner for your business. Web development India is a great option if you are considering outsourcing, but make sure you are aware of exactly what to expect from the business before you finally sign the contract!